Coastal Roots. Broader Reach.
Sundry is a creative branding agency that builds brands as good as the work behind them. We're small enough that the people who pitch the work are the ones doing it. Big enough to handle a full brand build from strategy through launch.
Where We Started
Sundry was founded in Philadelphia, and we're still doing some of our best work there. Real estate developers, wellness brands, and founders across the city come to us when they need an identity that can hold its own in a market full of talent and creative expectation.
In 2022 we expanded to the Delaware coast, drawn to a market that felt underserved and full of potential.
Where We Live
We relocated to the Delaware coast and found a market full of businesses that deserved better brands than they were getting. The shore economy runs on reputation, and reputation runs on how you present yourself.
Being local matters here. We know the seasonal rhythms, the tight-knit community, and the particular mix of locals and visitors you're building for. We also work with clients across the Mid-Atlantic: Philadelphia, DC, Baltimore—wherever good work is being done and needs a brand to match.
Good Work Deserves a Good Brand
Most of our clients share one thing: they've outgrown their brand. The work got better. The reputation grew. But the identity never kept up.
Along the Delaware coast, that often means real estate developers and hospitality businesses in Rehoboth Beach, Lewes, Dewey Beach, and Bethany Beach. Seasonal markets are unforgiving. A brand that communicates clearly and looks considered is one of the few investments that pays back every single season.
Home service and trade businesses are no different—plumbers, HVAC companies, electricians, landscapers, and contractors who've built their reputation on the quality of their work but haven't yet built a brand that shows it. If that's you: your name is on every truck, every yard sign, every invoice. It should be something you're proud of.
From Lewes to Philadelphia and everywhere we've worked in between, the offer is the same. Careful thinking. Honest conversation. Work that lasts.